Michael Balle Hansen
Founder — Balle Advisory Partners
23 years building IT systems that help businesses run better, faster, and more profitably. Not credentials on a wall. Real results delivered for real businesses with real stakes.
Companies we've worked with
If you are looking for a consultant who has actually built and run businesses, not just advised them from the outside, you are in the right place. At Balle Advisory Partners, you work directly with Michael Balle Hansen, the founder. There is no hand-off to junior staff, no account manager layer, and no bait-and-switch after the first meeting. We keep our client list small on purpose so every engagement gets full attention.
You have probably been through this before. You hired a consulting firm that promised big results, then passed you off to someone with two years of experience. Or you brought in a self-proclaimed AI expert who caused more damage than progress. Maybe you spent months in a "discovery phase" that produced a nice slide deck but never led to anything being built. We hear these stories constantly, and they are exactly why we do things differently. We start by understanding how your business actually makes money, then we figure out where your systems are leaking profit. Every recommendation we make ties back to a measurable return.
This is not theory. Michael has been building IT systems and automations since 2003. He has delivered for enterprise clients like SoCal Edison, Accenture, and News Corp. He has founded and operated multiple companies, including Conjure Solutions, DelugeLeads, and KodeForge. He has hired and managed over 100 people. When we tell you a system will pay for itself, it is because we have done it before, measured the results, and know what the numbers look like.
"Nobody ever bought their way to profitability with a tech stack. They built their way there with process, accountability, and relentless measurement."
Michael Balle Hansen
What sets us apart is the combination of deep IT expertise and real business operating experience. Michael does not just understand Salesforce, Power BI, or AWS architecture in the abstract. He has deployed these tools inside companies he owns and runs, where a bad decision comes out of his own pocket. That changes how you think about technology. Every platform, every integration, every automation we recommend has been pressure-tested in production, not just demonstrated in a sandbox.
We also understand that technology only works when your team actually uses it. That is why change management is built into everything we do, not treated as an afterthought. We have seen too many businesses spend six figures on a platform that nobody adopted because the rollout was rushed or the training was skipped. We make sure that does not happen.
What Makes This Different
Skin in the Game
We have built and run our own companies. Every recommendation comes from someone who has personally felt the cost of a bad system and a bad hire.
Production-Tested, Not Theoretical
Nothing we recommend was designed in a conference room. Every approach has been deployed in live environments, validated by real results, and refined over 23 years.
Direct Access
No junior consultants. No account managers. You work directly with Michael throughout every engagement, from discovery to delivery.
ROI-First Thinking
Every engagement starts and ends with one question: what is this worth? If we cannot estimate your return, we will not take the project.
Quick Facts
- 23+ years in IT infrastructure & automation
- 21 years of digital marketing strategy
- 100+ people hired, led, and developed
- Enterprise clients: SoCal Edison, Accenture, News Corp
- First automation built in 2003
- Founder of Conjure Solutions (est. 2008)
- AI & ML integration into production systems
Two Decades of Building
First IT Consulting Engagements
Michael started consulting for businesses on IT infrastructure and systems in January 2003. From the very first engagement, the work involved enterprise-level clients with complex requirements. That early exposure made one thing clear: most technology problems are really business-model problems wearing a technical mask. The same year, he built his first automation, which set the direction for everything that followed.
Enterprise Clients from Day One
While most consultants spend years working their way up to enterprise projects, Michael was delivering IT infrastructure, integration architecture, and automation systems for organizations like SoCal Edison, Accenture, and News Corp from the start. These engagements spanned manufacturing, professional services, media, and technology sectors. The work demanded both technical depth and clear business accountability, and it shaped the ROI-first approach we use today.
Founded Conjure Solutions
After five years of independent consulting, Michael formalized the operation by founding Conjure Solutions. The company focused on building custom IT systems for businesses that needed more than off-the-shelf software could offer. This is where the methodology took shape and where the team started to grow, eventually hiring and developing over 100 people across multiple organizations.
Founded DelugeLeads
Michael launched DelugeLeads, a lead generation company that sells real-time inbound leads to businesses. The operation scaled to thousands of leads delivered per day, which required building the exact kind of high-volume, data-driven automation systems that we now implement for clients. Running DelugeLeads added a layer of marketing and revenue operations expertise that most IT consultants simply do not have.
Automation-First Architecture
We shifted Conjure Solutions toward automation-first design after seeing the same pattern across dozens of clients: business process automation was the single highest-ROI investment most businesses could make. During this period, we refined the Ground-Up Profit Discovery methodology and started integrating tools like Docker, Power BI, Power Automate, and N8N into our standard delivery process.
Launched KodeForge
Michael created KodeForge as a free community for business owners who want to understand the "how" behind profitable systems. It includes a newsletter, a Facebook group, and Michael's YouTube content where we share the architectural blueprints and systems thinking behind our work. If you found us through KodeForge, this is where we build those systems for you.
Founded Balle Advisory Partners
Balle Advisory Partners was created to bring everything together. 23 years of IT consulting. Over a decade of running lead generation and marketing systems. Enterprise delivery experience across every major industry. The businesses Michael built before each solved a piece of the puzzle. Balle Advisory Partners combines all of those pieces into one practice, so you get the full picture: systems architecture, automation, data analytics, and operational strategy, all from someone who has done it inside his own companies first.
23 Years. Real Clients. Real Stakes.
Five Businesses. One Philosophy.
Every business Michael has built operates on the same core belief: your systems should make you money, not cost you money.
Conjure Solutions
The original consulting company. Over 18 years of custom IT systems, infrastructure, and automation delivered to businesses across industries. The foundation of everything we have built since.
DelugeLeads
A lead generation company that delivers real-time inbound leads to businesses at scale. Built on the same high-volume automation and data pipeline architecture that we bring to client engagements.
KodeForge
The free community where we share what we know. You get a newsletter, a Facebook group, and Michael's YouTube content covering systems thinking, architectural blueprints, and the Ground-Up Profit Discovery methodology.
Found this site through KodeForge? You are in the right place.
Balle Advisory Partners
Everything combined into one practice. We work directly with founders and operators to implement the systems and strategies that scale operations and recover hidden profit. Limited engagements. Maximum focus.
Balle Media
21 years of revenue-generating marketing systems. Balle Media applies the same ROI-first thinking to digital marketing strategy, making sure every channel, campaign, and dollar is accountable to the bottom line.
What We Work With
Cloud & Infrastructure
Automation & Integration
Data & Analytics
Business Platforms
Methodologies & Frameworks
How Every Engagement Runs
Diagnosis Before Prescription
We start by understanding your business before recommending anything. No cookie-cutter solutions, no assumptions carried in from a previous client. Your business gets a fresh assessment based on how you actually operate.
ROI Over Everything
Every recommendation is measured against its return on investment. We track TCO and ROI from day one. If we cannot estimate a clear financial return, it does not get recommended.
Speed Without Sloppiness
Long discovery phases that produce reports but never lead to delivery are not how we work. We use Agile and Lean methods to deliver fast and build things that last.
Continuous Measurement
We track systems after delivery using SLAs, DORA metrics, and KPIs tied to your bottom line. Every engagement includes a measurement framework so you can see, in numbers, what changed.
Ready to Work with Us?
We keep our client list small so every engagement gets full attention. If you are dealing with systems that are not delivering the ROI they should, let's talk about what we can do.
Book a Discovery Call